Case Study: Wix’s Social Media Campaign & The Sea Scape Principles

Back in January 2017, Wix, a website builder, ran a social media campaign leading up to their Super Bowl ad spot. They wanted to ensure that a $5MM, 30 second ad had more visibility and effect than 30 seconds could offer – even if it is during the Super Bowl. It included a giveaway via Facebook Live that would reward … Read More