Analyzing a Social Media Post

What is the main purpose of the post?Promoting the value of a Tesla autonomous capable vehicle versus a non-autonomous capable vehicle. Who is the audience of the post? The audience of the post would be to any potential and existing customers. Tesla vehicles allow for the option of upgrading to include autopilot and self-driving functions via a software update, meaning … Read More

Case Study: Wix’s Social Media Campaign & The Sea Scape Principles

Back in January 2017, Wix, a website builder, ran a social media campaign leading up to their Super Bowl ad spot. They wanted to ensure that a $5MM, 30 second ad had more visibility and effect than 30 seconds could offer – even if it is during the Super Bowl. It included a giveaway via Facebook Live that would reward … Read More